Alain de Botton (@alaindebotton) is many things, but I think of him as a rare breed of practical philosopher. In 1997, he turned away from writing novels and instead wrote an extended essay titled How Proust Can Change Your Life, which became an unlikely blockbuster. His subsequent books have been described as a ‘philosophy of everyday life’ and subjects include love, travel, architecture, religion and work. His other bestsellers include Essays In Love, Status Anxiety, and The Architecture Of Happiness. More recent works include The News: A User’s Manual, which looks at the impact our obsession with checking news has on our minds, and Art as Therapy, co-written with the art historian John Armstrong. In 2008, de Botton helped start The School of Life in London, a social enterprise determined to make learning and therapy relevant in today’s uptight culture. His goal is (through any of his mediums) to help clients learn “how to live wisely and well.” In our wide-ranging conversation, we cover many things, including: Real-world versus academic philosophy The value of rituals and tribes Practical pessimism “Ordinary genius” The magic of pomegranates Lesser-known modern thinkers Why “mean” is often simply “anxious” His favorite Japanese pens And much more! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by 99Designs, the world’s largest marketplace of graphic designers. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs. I used them to rapid prototype the cover for The 4-Hour Body, and I’ve also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their 1-on-1 service, which is non-spec. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you’re happy with or your money back. Click this link and get a free $99 upgrade. Give it a test run… This podcast is also brought to you by Vimeo Pro, which is the ideal video hosting platform for entrepreneurs. In fact, a bunch of my start-ups are already using Vimeo Pro. WealthFront uses it to explain how WealthFront works. TaskRabbit uses it to tell the company’s story. There are many other names who you would recognize among their customers (AirBnB, Etsy, etc.) Why do they use it? Vimeo Pro provides enterprise level video hosting for a fraction of the usual cost. Features include: Gorgeous high-quality playback with no ads Up to 20 GB of video storage every week Unlimited plays and views A fully customizable video player, which can include your company logo, custom outro, and more You get all this for just $199 per year (that’s only $17 per/mo.). There are no complicated bandwidth calculations or hidden fees. Try it risk-free for 30 days. Just go to Vimeo.com/business to check it out. If you like it, you can use the promo code “Tim” to get 25% off. This is a special discount just for you guys.
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