Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.
Key Insights
– Use emotional stories and language to motivate support for causes, not just facts and data
– Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns
– Leverage psychology and case studies to resonate with audiences on important issues
– Controversy and emotional engagement on social media can drive awareness
– Guided meditation content can help creative professionals reach monetization goals
Shownotes
– Colorado Physical Therapy Association campaign “Your Silence, Our Loss”
– Encourages members to write letters, donate, and share content to support legislation
– Importance of focusing advocacy campaigns on patient impact
– Conducting interviews with members to create video clips for the campaign
– Sparking engagement on social media with controversial questions
– Motivating audiences through emotional storytelling instead of just facts
– Jim’s efforts to create meditation content to reach YouTube monetization
– Suggestions for effective advocacy and business promotion campaigns
– Highlight patient impact and use exclusive offers
– Applying psychology and case studies to resonate with audiences
