Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world.
Timestamps:
(00:18): Intro
(01:14): Why build an audience
(03:46): Define your goals
(05:56): Build your content pillars
(10:06): Picking your audience
(12:49): Choose your platform
(15:33): Content that sings
(16:04): 2 buckets for content
Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com
Links:
- Nick Huber episode
- https://twitter.com/businessbarista/status/1352277955460915200?s=20
- How to Make Viral Content: Tips for Creating & Writing Content That Goes Viral
- Shaan Puri on X: “most people’s writing is boring, or too complicated. here’s 7 things that will make you a better writer. Let’s start with the most non-obvious tip:” / X
- https://twitter.com/AlexAndBooks_/status/1427332625061093383?s=20
- https://twitter.com/WrongsToWrite/status/1553693728958824448?s=20
- Justin Welsh on Twitter: “Here’s what you’ll learn by reading this: 1. Avoiding the biggest thread mistakes 2. How to write a great thread body 3. Using headers and white space 4. Writing a great CTA for the end 5. Establishing your “hook Tweet” 6. 3 killer openers Let’s dive in ↓” / X
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Alex Lieberman (@businessbarista)
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