Brad Stone Takes Us Inside Amazon

Bloomberg journalist Brad Stone discusses his book Amazon Unbound: Jeff Bezos and the Invention of a Global Empire.  He talks about how Amazon has exploded during the pandemic, how the company’s purchase of Whole Foods proved all the critics wrong, and why the online retail giant is now making a big bet on brick and mortar stores.  We get into the fraught process of selecting a location for Amazon HQ2 and how Bezos managed to triumph over a different public relations nightmare surrounding his extra-marital affair.  Plus we discuss Bezos’s relationship with frienemy Elon Musk, why he’s choosing to retire from Amazon, and what’s next for the company known as the “Everything Store.”

Order Brad Stone’s new book Amazon Unbound: Jeff Bezos and the Invention of a Global Empire on Amazon, Audible, or wherever books are sold.  Follow Brad on twitter at @Brad Stone

Kickass News is part of the Airwave Media podcast network.  Check out some of Airwave’s other great shows like Movie Therapy, When Things Go Wrong, Legends of the Old West, and My History Can Beat Up Your Politics.

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