In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers.
0:00 – Introduction
0:40 – Meet JP Guidry: Guidry Golf and Sports
2:05 – JP’s PT journey and years of experience
4:35 – Transition to golf-focused physical therapy
6:45 – Building a mix of in-person and online services
9:00 – Key marketing strategies to find clients
11:15 – Learning the power of simple and effective messaging
13:25 – Using social media to grow your PT business
15:10 – Importance of building strong client relationships
18:35 – Overcoming challenges during COVID-19
21:45 – Tips for starting and scaling a cash-based practice
23:40 – The value of mentorship in building your business
26:20 – JP’s parting shot for PT business owners
With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.
Key topics include:
How JP Guidry transitioned into the golf niche
The benefits of in-person vs. online PT services
Marketing strategies for physical therapists
Tips for growing a cash-based practice
Overcoming business challenges during COVID-19
Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.
