founder's journal

Building a Multimillion Dollar Business…By Yourself

Episode 13: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking solo-preneurship—aka running a business of one. What are the pros and cons of being a solo-preneur? And what types of businesses is solo-preneurship best suited for? Then, the team gets radically honest about how they spend their time each week—from self-care to deep work, Jesse, Alex, and Sophia break down how many hours per week they dedicate to work and play, and how they organize their schedules. 

And finally, the team wraps the last episode of the year with a brainstorm of how we can improve on the show. We’d love to hear your feedback too! Email us at thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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Follow Our Hosts!

Alex Lieberman (@businessbarista)

Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)

(00:34) – Intro

(00:58) – The Rundown

(02:35) – Why Jesse would hate running a business of one

(05:07) – Sophia’s point of view on running a business of one

(07:01) – When running a business of one can become challenging

(08:25) – The actual popularity of solo-preneurship

(10:04) – The story of Pieter Levels attempting to start 12 startups in 12 months

(17:29) – Start of the conversation about how the team spends their time

(18:23) – How Sophia organizes her week

(22:48) – How Sophia organizes her time to allow for the context-switching she has to do every week

(24:09) – How Jesse approaches organizing his time

(28:32) – The scheduling mistake Jesse sees early founders making

(29:23) – How Jesse carves out time for deep work during the week

(33:00) – How Alex spends his time

(36:59) – The team brainstorm about how to improve the show