1. Colorado Physical Therapy Association’s advocacy campaign
– Message of “your silence, our loss”
– Encouraging members to write letters, donate, and share content
– Focusing on how patients would be impacted without legislation
2. Jimmy’s video clips for the campaign
– Recorded interviews with physical therapists
– Creating short video clips to share
3. Controversy over Dave’s Twitter question
– Tweeted question about whether physical therapists need to be physically fit
– Sparked engagement and controversy on Twitter
4. Using emotional stories and language in advocacy
– Sharing patient stories to promote advocacy campaigns
– Using emotional language
– Buying decisions are emotional
