If your message is falling flat and you’re not reaching the audience you want… I’ll bet you $100 that it’s because you’re not focused on the basics.
The Problem
Over 4.6 billion people use social media
But less than 1% use it right.
Here’s how you can be part of the 1%
It’s not about:
You
Your guest
Your topic
Your podcast
Your Instagram
Your following
It is about:
Educating
Entertaining
Clarity
Brevity
Consistency
Community
Education
People want to become something more.
That requires transformation.
Show them how you can help them go from where they are to where they want to be.
And you have their attention.
Entertaining
Our brains crave novelty, change, and energy.
Make what you’re sharing fun and you can capture their attention.
Without attention, your message doesn’t have a chance.
Clarity
If you confuse them you lose them.
Brevity
Get to the point, quickly.
Consistency
On average people need to see/hear something
before we take action.
Be consistent to get your message through.
Community
We’re social creatures
We crave community
Research shows that the desire for connection & community is hardwired into the human brain
Do all of the above at scale & build your community
