founder's journal

Jonathan Swanson on Building a Unicorn and Delegating 90% of Your Life

Episode 17: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are joined by fellow startup entrepreneur Jonathan Swanson. Jonathan is the co-founder and chairman of Thumbtack—a massive technology leader building the modern home management platform. In this episode, Jonathan tells Alex and Jesse all about how he and his co-founders came up with the idea for Thumbtack, the turning points and oh-sh*t moments of growing the business, and his genius delegation tactics that save him hundreds of hours over the course of a year. 

Time Mapping:

(00:50) – Intro

(01:51) – Start of Jonathan Swanson interview

(04:04) – What keeps Jonathan motivated, even after all of his career success

(05:21) – Jonathan Swanson’s upbringing and background

(06:20) – Why Jonathan decided to pursue entrepreneurship

(09:23) – The early days of starting Thumbtack

(15:48) – The moment that changed everything for Thumbtack

(17:09) – How Jonathan navigates his co-founder relationship

(22:00) – The event that almost killed Thumbtack

(27:00) – The overseas employee that changed Jonathan’s trajectory

(30:20) – Jonathan’s career path after Thumbtack

(33:40) – Jonathan’s tips for how to delegate as a leader

(41:21) – Jonathan’s other businesses

(45:00) – How Jonathan hacks his personal life

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Jesse Pujji (@jspujji)