We talk with Sharif Zeid of MW Therapy to jump into a topic often glossed over but crucial for success—Marketing. Specifically, we focus on six actionable strategies that you can implement right now, without spending a dime.
Key Takeaways:
- Idea #1: Leverage User-Generated Content
- Why It Works:Authenticity: Trust is more easily established through content generated by your users, as opposed to brand-centric messaging.
- Cost-Effective: Utilizing existing content from your user base requires zero additional investment.
- Community Building: Spotlighting patient testimonials or success stories fosters a sense of trust and community.
- Idea #2: Webinar or Live Q&A + Collaboration with Complementary Service Providers
- Why It Works:High Engagement: Real-time interaction in a live event format is far more engaging.
- Reach Extension: Partnering with complementary service providers doubles your audience reach without additional costs.
- Expert Positioning: This strategy allows you to position yourself as an industry thought leader.
- Idea #3: Reach Out to Past Patients with a Specific Offer/CTA
- Why It Works:Personal Touch: A direct call or email can reignite trust and recall the value you’ve offered in the past.
- Low-Hanging Fruit: Previous patients already know, like, and trust you, making them likelier to engage.
- Clear CTA: A specific offer not only gives a reason for the contact but also expedites the decision-making process.
