The Great Reset
Craig Phifer, PT and Sean Bagbey, PTA are co-owners of Rehabilitation & Performance Institute which puts the person first. They created the Private Practice Rebellion where they teach other business owners their model. Check those out here:
· Rehabilitation & Performance Institute https://rehabilitationperformance.com/
· Private Practice Rebellion https://www.privatepracticerebellion.com/
Craig follows Dave Chase’s idea of what healthcare should look like and recommends the book “The CEO’s Guide to Restoring the American Dream.” In this book, Dave Chase discusses this period we are in today is “The Great Reset.”
Craig gave us his equation on what the “great reset” is in patient care. Craig emphasizes not all parts of this equation are weighted the same in each patient interaction.
· Value = patient experience + emotional experience + physical outcome / effort putting in + price their paying + risk taking.
Sean shares a personal story about himself and his treating physical therapist. From his experience, he feels PTs are needed now more than ever as our skills are essential.
Craig explains the patient perspective in physical therapy and if patients do value us to pay for our services. He describes this value is developed in the first 3-4 visits with the patient.
Craig and Sean demonstrate that PTs need to have an existing relationship to build trust. How to build a relationship with your patient is different now compared to pre-COVID.
QUOTES
“If this is a reset, what is going to change and how are we going to adapt with it?” – CRAIG
“Physical therapy needs to have a better place in our society.” – SEAN
“We need to show our worth and this is our chance to start doing that.” – SEAN
“It just reinforces to me what we can do in this profession.” – SEAN
“If you want to seem interesting, be interested.” – JIMMY
“That monster becomes bigger when you think it is under the bed.” – JIMMY
“We are not the star of the show when we are treating someone.” – SEAN
PARTING SHOT
“The profession of physical therapy can be much better then what we currently live in.” – SEAN
“We gotta get away from talking and we need to get to doing.” – SEAN
“Make healthcare work really well for us.” – CRAIG
It has been suggested by Dave Chase that this period of time may be defined “The Great Reset.” I believe we’re about to see much faster changes in opinion, lifestyle, and behavior then we normally would. What does that mean for the profession of physical therapy?
We’re doing so much right as a profession, but our service is generally not valued (5th choice for chronic MSK pain by primary care physicians, 6th-ranked choice for people who have LBP). Right now, we have a tremendous opportunity to change that.
* Understanding that while clinically, we’re doing so much well, that doesn’t mean that people value the service we provide on a macro level.* People significantly changed where and how they spent their money in the Great Recession,
