Yann Ilunga is a content curation expert. He is the genius behind the amazing podcast 360 Entrepreneur which seeks to help entrepreneurs build their platform, grow their audience, and build authority. Yann also hosts a music business podcast, The Jazz Spotlight. I was privileged to be a guest on both of his shows where I talked about Twitter tips and marketing.
Now it’s Yann’s turn to share some great and practical Twitter insights specifically about the power of content curation and how you can best use it in your marketing strategy. He also talks about leveraging different Twitter tools to help you automate things better, save more time, and work smarter.
Episode Highlights:
- Focus on content curation. Yann believes that it’s one of the first things every entrepreneur should do when using Twitter.
- The trick to connecting with influencers on Twitter is to provide value and add a little bit of twist by taking a step further. Find out how Yann captured the attention of bestselling author Jeff Goins.
- Content curation is a critical component of content marketing strategy because it allows you to tap into other niches.
- Yann uses Twitterfeed to be able to keep up with active content creators. It also allows him to curate content even when he’s not logged in. Yann conversely uses Hootsuite to monitor Twitter lists because it’s more interactive.
- Learn how to repost tweets in different intervals within the day through a tool called SocialOomph. It also works with Facebook and LinkedIn.
Tweetables:
- You want to share content that provides value and at the same time helps you build relationships.
- Go a step further to connect with industry leaders. It’s worth it!
Links to tools and resources mentioned in this episode:
- 360 Entrepreneur – Yann’s website
- The Jazz Spotlight – Yann’s music business blog
- 360 Entrepreneur Episode 26 – Twitter Marketing with Madalyn Sklar
- The Jazz Spotlight episode 53 – Smart Twitter Marketing with Madalyn Sklar
- SMART Social Media Automation – Yann’s free training video
- Check out the recent article on my blog, Twitter Chats – The Place Where Everyone Knows Your Name
- Canva – simple and easy graphic design software for everyone
- Twitterfeed – allows you to feed your blog (and other people’s blogs) to Twitter
- Hootsuite – social media management tool
- Buffer – social media management tool
- SocialOomph – a professional Twitter tool that allows you to automate things
- Edgar – social media management and scheduling tool
How To Reach Yann: You can reach Yann on Twitter at @Yannick_Ilunga or send him an email at yann@360entrepreneur.net.
Your Call To Action: Your call-to-action for this episode is to sign up for Yann’s free training, SMART Social Media Automation and learn how to stand out in a noisy world and increase your engagement. Yann teaches you his step-by-step process and tools to help you become a Content Curation Ninja. Once you do this, please let me know what you think of it by sending me a tweet @MadalynSklar.
Share The Love For This Podcast: Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.
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