Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on consulting small businesses and start-ups to design effective social media and marketing strategies.
In this episode, Lucy discusses her best tips for using Twitter effectively and strategically, from starting with a plan and following through with it, to leveraging deeper engagement. She lays out the importance of joining Twitter chats and benefiting from community connections. She says, and I quote, “Twitter chats have revolutionized my social media life.” We talk about why Twitter is a valuable platform for Social Listening as well as the benefits of Advanced Search. This episode is full of advice that will help you improve your Twitter presence. My Favorite Quotes During the Interview:
“Twitter chats have revolutionized my social media life.”
“I think that people should take advantage of joining more chats and not just joining once a week, but making sure that you attend the same chat each week.” Your Call-To-Action Your call-to-action for this episode is to go to Twitter’s Advanced Search and look up something. This can be from a past conversation with someone or answers from a Twitter chat. Your homework assignment is to search for something and then let Lucy and I know. Click here to send us a tweet @MadalynSklar and @LUCYrk78. How to Connect with Lucy You can reach her on Twitter @LUCYrk78 or visit her website, www.arkaymarketing.com to learn more about her services. Ask Me Anything! I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you. Share the Love for this Podcast Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love. We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter43
