In this episode I chat with Matt Diederichs. He’s the Community Growth Coordinator at Hootsuite. He devotes his time on Twitter building engagement, loyalty and advocacy for the Hootsuite brand. He says Hootsuite’s #1 platform for customer engagement is Twitter. I have a soft place in my heart for the company because I’ve been using them since its inception many years ago. It makes using Twitter so much easier.
Matt and I met recently on a great Twitter chat called #MediaChat Thursdays 10pm ET. We’re both big fans of Twitter chats. It will come as no surprise that Matt helps run the wildly popular Hootsuite Twitter chat #HootChat Thursdays 3pm ET.
In this episode, here’s what Matt covers:
- Get really good at Twitter listening. Have a listening first perspective.
- At Hootsuite they listen for brand mentions: @Hootsuite, Hootsuite and misspellings.
- Before you build a content and publishing strategy, build a listening strategy and look for opportunities to join conversations.
- Twitter has matured to the point where everybody is pushing content. Everybody is using tools to schedule content. There’s a real content overload on Twitter. Your opportunity to differentiate yourself is in engaging.
- Get out from behind your brand on Twitter. Use Twitter as yourself in addition to your branded handle. This creates a personal touchpoint. More meaningful connection.
- Twitter chats are a strong example of true community on Twitter. You can get the most meaningful relationships within a short period of time. You can generate more quality authentic relationships in a one hour chat than you ever could from publishing for an hour a week.
- We want to be an enabler of conversations. We want our friends to make friends because of us. Twitter chats are a great way for us to do that.
- Go to where your customers and friends are. Engage in established communities such as Twitter chats.
- Your Call-To-Action: Sign up for a free Hootsuite account and try it out. It’s a great app! I use it everyday. Also try Followerwonk – Twitter analytics.
Links mentioned in this episode:
- @mattddrchs on Twitter
- Hootsuite – manage social networks, schedule messages, engage your audiences, and measure ROI right from your dashboard.
- #HootChat – Hootsuite’s weekly Twitter chat every Thursday 3pm ET
- Twitter chats: #SbizHour Mondays 4pm ET and #CMGRhangout Fridays 2pm ET
- Twitter tools/apps: Hootsuite, Followerwonk, uberVU, Topsy
- Twitter chat tools: Hootsuite dashboard with targeted streams. See Matt’s article for tips on: How To Rock A Twitter Chat With Hootsuite
- Matt’s article: Everything You Need to Know to Set Up Your First Twitter Chat
How To Reach Matt: You can reach Matt on Twitter @mattddrchs and be sure to check out his blog at Medium.
Your Call To Action: Sign up for a free Hootsuite account and try it out. It’s a great platform for listening like Matt discussed. Also try Followerwonk – Twitter analytics. Tweet me@MadalynSklar and let me know what you think of these apps.
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